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Transparenz und virtuelle Identitaet Transparenter Konsument: The Personalization Privacy Paradox
claudia.scheba.uni-linz, 17. Oktober 2014, 16:10
The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to be Profiled Online for Personalization
von Naveen Farag Awad & M. S. Krishnan (2006) in Management Information Systems Quarterly Vol. 30 No. 1, pp. 13-28.
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